More and more clients are realizing the benefits of taking a portfolio approach to bid management. Atlas OnePoint facilitates portfolio management of keywords with Campaign Optimizer, a powerful strategic planning tool for online marketers.

CampaignOptimizer provides you with a sophisticated modeling tool to automatically analyze the potential return on investment (ROI) for pay- per-click search engine keywords and advertising campaigns. Users then select and launch the preferred campaign while Atlas OnePoint automatically manages and optimizes that campaign over time through sophisticated self learning algorithms.

Using general online marketing trend data compiled by Atlas OnePoint and the customer’s own historical online marketing data, Atlas OnePoint customers can use CampaignOptimizer to:

• Model the results of proposed online marketing strategies before they commit valuable budget dollars to implementing them. ( The more historical data you have accumulated using Atlas OnePoint, the more accurate the ROI models will be. )
• Automatically manage online marketing to a defined budget or other key target metric like cost per acquisition (CPA), sales, or return on advertising spend (ROAS).
• Assess the potential of new campaigns as well as the impact of proposed adjustments to existing campaigns.

HOW IT WORKS

Atlas OnePoint CampaignOptimizer prompts the customer to enter specific information and parameters for each model, including campaign goals. When all information is entered, the customer can modify the various parameters, review the impact of each change on the overall marketing strategy, and implement the most promising program. CampaignOptimizer, in conjunction with Atlas OnePoint’s other leading service tools, allows customers to automatically monitor all their campaigns, model proposed changes, and quickly and easily make appropriate modifications to each campaign based on a wealth of pertinent data.

WHY YOU WANT THIS

• Save time
• Save money
• Improve ROI
• Increase traffic and sales

HOW TO GET IT

There is no extra charge for CampaignOptimizer. However CampaignOptimizer is only available on a subscription basis to clients who are using both BidManager and ProfitBuilder. Please click on one of the two links below to sign up for Campaign Optimizer:

New Customer, Click here to apply for CampaignOptimizer.
Existing Customer, Click here to log in to your account and apply for CampaignOptimizer.