RECENT MEDIA COVERAGE

Oct 2004 Pay per Click Bidding: There’s a right way and oh such a wrong way!  Click Here It's been over three years now since paid for placement and bidding engines entered the search environment and, as the industry has evolved, so have the tools and techniques designed to aid in maximizing their potential. But it hasn’t all resulted in benefits for the advertisers with escalating click costs and pundits suggesting that demand for search terms totally outweigh supply (In reference to NY Times Article, A Drop In Search Engine Ad Supply, dated 18th July 2004). So why it that some people can make the most of paid for placement while others suffer horrific return on investments and astronomical click costs? Sept 2004 At Drs. Foster & Smith better bids breed bigger margins  Click Here In certain aspects of search engine marketing, being number one isn’t always best. In fact when it comes to keyword search and bidding, there are plenty of times when Drs. Foster & Smith finds it much more profitable to be the fourth or even fifth listing on a particular page. Sept 2004 Right This Way  Click Here Successful search engine marketing no longer stops at a retail site’s front door—it carries shoppers deep into the store. August 2004 Can You Bid on Ads Without Bid Management?  Click Here The Web e-conomy is heating up. There now are plenty of people, just as there were during the Internet bubble of the '90s, who'd like to help you spend your company's money buying online advertising to make your business grow, Grow, GROW! But do you need them more than they need you? July 2004 Atlas OnePoint Announces Upgraded Online Search Marketing and Management Features; Improved User Interface Will Save Clients Time and Improve Results  Click Here DENVER --(Business Wire)-- July 30, 2004 -- Atlas OnePoint (formerly GO TOAST), a digital marketing management toolset provider (www.AtlasOnePoint.com), and a division of Atlas DMT, today announced a new user interface that is the direct result of an extensive and ongoing Customer Involvement Project including hundreds of customers. July 2004 Shhh! How Paid Search Really Affects Traffic  Click Here Paying for the number one ranking may not be the best strategy for many advertisers, reports Altas DMT. June 2004 SearchTHIS: Paid Search Automation  Click Here If Ron Popiel were to invent a sponsored listing search engine marketing (SEM) tool, he might show you a way to stuff all of your keywords and phrases, titles and descriptions into a little machine available for five easy payments of $39.95 and tell you to "set it, and forget it." Sounds a little silly doesn't it? Advertisers wouldn't apply the highly successful Ronco Showtime Rotisserie and BBQ Oven mantra to SEM management, would they? June 2004 Atlas DMT Adds More Search Engines To Atlas OnePoint  Click Here Atlas DMT, a digital marketing technology provider, announced today the addition of LookSmart and Mirago to their line-up of supported search engines for their Atlas OnePoint paid search management tools. The company also unveiled its currency conversion tools for its web analytics and conversion tracking service, called the Atlas OnePoint ProfitBuilder.

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 RECENT Atlas OnePoint NEWSLETTER
In October 2004 Newsletter - Issue 1, you can find the following updates:

New Search Engine How about Next Year? Survey Winner SEMPO Survey New White Paper Tradeshows

to see previous Atlas OnePoint Newsletter

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